Killing Us Softly - Advertising's Image of Women
TitleKilling Us Softly - Advertising's Image of Women
DirectorJean Kilbourne
CountryUSA
Year1979
Duration30mins
FormatUmatic video
DescriptionA report published in the late 70's by the United Nations Commission on the status of women claims that, 'advertising is the worst offender in perpetuating the image of women and sex symbols and an inferior class of human being'. Taking advertisements from magazines, newspapers, album covers and shop front windows, KILLING US SOFTLY presents specific examples of the ways in which advertisements reinforce stereotypes, affect our self-image and how we relate to each other, our concepts of success and worth, love and sexuality, popularity and normality. Using an intriguing mixture of statistics, humour, insight and outrage, Jean Kilbourne questions how far the use and abuse of women in advertising is connected to the sexual exploitation of women at large and the increasing incidence of child abuse.