The East is Red, The West is Bending
Film duration:
20
Year:
1977
Countries:
United States of America
Original format:
Umatic Video
Available formats:
SD digital file
Colour:
Colour
A tongue-in-cheek presentation of the booklet that accompanies newly-marketed, modern cooking appliance: an electric wok. With a stationary camera placed directly in front of the demonstrator who is in a domestic kitchen, this is reminiscent of amateurish local television cooking programmes. Using a few absurd excerpts, the booklet's language of corporate gentility suggests a colonialist tone as it attempts to convince us that we westerners, with our electric wok in hand, can transform ourselves into connoisseurs of exotic foreign cuisine.
Description Source: Cinenova Catalogue (1994). Edited by Kate Norrish. Editorial committee: Elaine Burrows, Liane Harris, Helen de Witt
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